Point Global Marketing Limited (POINT) is one of the Caribbean’s premier marketing and branding agencies.

 

With offices centrally located in Jamaica and Trinidad and Tobago, POINT offers a suite of Marketing and Branding services to regional and international businesses.

 

Our focused and integrated approach makes service delivery to our clients’ one that is not only of world class standard but, also an experience of efficiency and effectiveness delivered at an internationally competitive cost.

 

Our experienced team of professionals understands that well executed marketing programmes drive up both revenue and profits.

 

Point works with organizations to structure such programs, carefully targeting the most attractive customer segments for your brand, creating the desired image and strengthening your brand within its market segment.

 

Our business mantra of THINK. CREATE.

 

INTEGRATE is at the heart of our operations as we work closely with our clients to ensure that their business objectives are aligned with their marketing goals and marketing strategies.

 

With this strategic alignment we have assisted our clients with the acceleration of their business performance to generate practical results, as we continue to build the successful international brands from local and regional organisations.

 

 

The path you create for yourself comes from what you think. Any business that ever existed started with a solitary thought.

 

As it is with thinking about a product or service you want to offer, so it is with the way you promote it.

 

No marketing strategy can ever be successful without first thinking about your (potential) consumers, what their interests are and how you can get their attention and appeal to them.

 

 

So you’ve done the required Thinking about your new marketing strategy and it’s time to create a plan of action.

 

At this stage, you are probably weighed down with information brainstormed and you may not know how to make use of it all.

 

Some never get passed this stage because they are overwhelmed and instantly begin to think ‘this is too hard’.

 

 

Are you taking an INTEGRATED approach to promoting your brand?

 

The first thing you need to do is to establish a destination. If you don’t know where you are going, how will you ever get there?

 

Next, you communicate the destination to everyone, tell them clearly what they should be brought along and provide them with a copy of the road map.