Creative Development of the brand through the personality and brand persona that creates a company name, corporate identity through the graphic design of the logo, marketing materials as well as the overall brand image.

 

Marketing Strategy We develop a strategic marketing plan by creating goals, objectives, strategies and tactics to achieve the goals through your marketing and advertising efforts. Our marketing plans develop and expand upon the brand persona and match demographics and sociographics to determine who your customers are, how to speak to them in a manner and platform that is non-intrusive.

 

Website Development/Design A strong web presence is an extension of your brand. A well designed website that incorporates your corporate identity, is easy to navigate, is optimized with keyword research through the content to serve as a receiver of your marketing efforts.

 

Small Business Social Media Marketing, the new media as it relates to the channels of distribution for advertising and marketing messages, bridges the gap between customers and their brands. Brands solve problems for their customers through their products, services and on and offline customer interactions. Social media is becoming a game changer for small companies as they are able to level the playing field through interaction, engagement, monitoring and being there before the sale.

 

Traditional Advertising The placement of your advertising in the proper medium to reach your target market whether in print, radio, tv or online campaigns supports the brand identity and brand image. Traditional advertising is still a very viable source of reaching your local customer base.

Balancing traditional advertising and social media marketing advertising to strategically maximize the mediums where it makes sense to achieve your goals is what many small business owners find the most challenging. We are here when you are ready to answer your questions or to work with us