Movie theatre operator, Palace Amusement will open its newest cinema in Portmore, St Catherine in June.
The cinema will operate under the brand, Sunshine Palace at the newly built Sunshine Outlet Mall. It will feature four screens, approximately 700 seats and a sectional VIP area with reclining seats.
Palace Amusement previously operated a cinema in Portmore but closed its doors after reportedly failing to generate substantial income. But recent developments in the area’s housing and commercial infrastructure may have contributed to the company’s decision to re-enter the market.
The company operates the Carib Cinema and Palace Cineplex in Kingston, and the Palace Multiplex in Montego Bay.
It recently recorded a $43.7 million net profit for the third quarter ending March 2019, three per cent lower than the comparative period of 2018.
Revenues, on the other hand, decreased by 25 per cent, moving from $34.9 million in the three months ending March 2018 to $254 million in the review quarter. The positive performance during the third quarter ending March 2018 is in line with the sold-out viewings of “Black Panther” at Palace cinemas.
Palace Amusement on the other hand, more than quadrupled its other operating income to $4.6 million during the three months ending March 2019, up from $913,000 in the corresponding period of 2019. It also recorded non-operating income of $46.7 million during the review period.
At the same time, administrative expenses slightly increased during the third quarter of 2019, moving from $45 million in the comparative period to $44 million.